IMC started with creating the website that was based on the proven success of the Seventeen concept: www.clubseventeen.com, which, with it’s wide range of photos and videos of cute european girls, became an immediate success. Of course this wasn’t enough for IMC and additional niche sites were created, hosted, promoted and displayed on the startsite www.fun.nl. The Bookpress magazine Chick got it’s own website, but also new niches such as hardcore, transsexual and fetish came into the range of products of IMC. In 1999 IMC took an important step forward: Seventeen’s customers not only wanted to see their favourite girls on photos and videos, but also wanted to be able to talk to the girls. Noticing this big demand, this soon resulted in expanding its online services by setting up live erotic chat rooms in Prague, Kiev and Amsterdam, under the brand name Seventeen Live.