This prooved to be an important move for IMC: SeventeenLive was an overnight success and is still widely known as the best liveshows on the net. At this moment, there are 60 girls working in the studios, for 24 hours a day, 7 days a week. Besides own promotion for the websites, IMC noticed the demand for a partnership program, in which webmasters could promote ClubSeventeen, Seventeenlive and the other sites and earn some extra money with it. Such a system was created and Payserve was born! At this moment there are around 4000 webmasters, promoting the IMC sites every day.